Christmas in New Richmond, WI: Holiday Traditions, Shopping & Family Fun

Sam’s Christmas Village

Wander the mile-long walk-thru light tour or enjoy select drive-thru nights as dazzling displays, animated scenes, and a towering illuminated tree create unforgettable memories. Meet Santa nightly, get up close with live reindeer, race down the sledding hill with complimentary tubes, and shop the European-style Christmas market open Thursday through Sunday for handmade gifts and local treats. Hungry? Warm up at the on-site bar and grill or concessions offering seasonal favorites.

For an extra-special evening, reserve a heated S’more Cabin complete with a private campfire, s’mores kits, and a visit from Santa through December 25. Whether you’re creating a new family tradition or treating out-of-town guests, Sam’s delivers open-air magic, community spirit, and pure holiday joy across 80 acres.

Open from late November through early January (closed Christmas Eve, open Christmas Day), with military discounts available. Tickets can be purchased online or upon arrival. Don’t wait—dates fill quickly and the lights shine brightest with the people you love. Come experience the glow that has become a cherished Twin Cities and Western Wisconsin tradition. Your brightest holiday memories start here at Sam’s Christmas Village.

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Date
Nov 27 - 29 2026
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Location
Sam's Christmas Village
710 Spring St Somerset, WI
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